THE MULTIDISCIPLINARY CLINIC "BE HEALTHY, BRAND" OPENS ITS DOORS!
9 April 2018 in Moscow, IX Practical conference «Pharmabrand-2018».
Profile departments for marketing diagnostics, first aid, treatment and improvement of brands. We analyze the symptoms, take tests, put the diagnosis and prescribe the treatment. What hurts with your brand?
infor-media Russia Clinic:
MEDICAL LABORATORY OF BRAND. Current state of marketing, analysis of strategy and tools for analysis
X-RAY or DEEP 4D STUDY OF BRAND. Transformation of classic marketing into the marketing of a new era
RESUSCITATION UNIT. Will Digital displace "live" communications?
INTENSIVE CARE UNIT. Advertising trends and injections of creative ideas in pharmaceutical industry
REVIEW OF CLINICAL CASES. What is a strong brand in pharmacy retail?
VACCINE PREVENTIVE ACTION. SUCCESS CRITERIA: How do pharmaceutical companies in Russia approach the planning of the future portfolio of drugs?
Office No. 1. COMPLEX DIAGNOSTICS AND ANAMNESIS
- TOP-5 brilliant trends in pharmaceutical marketing 2018-2025
- Effective strategies for original drugs and generics, Rõ and OTC, Russia and import
- 10 bricks: how do market leaders build their marketing strategies?
- The chief doctor makes the diagnosis: shareholder's view on marketing and sales
Office No. 2. X-RAY or DEEP 4D STUDY OF BRAND
- Applicable toolkit for brand analysis: surgical instruments used by marketing professionals
- Marketing ROI today
- Off-line toolkit (assessment of a visit, quality of a visit, etc.)
Office No. 3. ECG AND SPIROMETRY OF MARKETING:
How well does the heart of marketing beat and what air do marketing professionals breathe?
Take part if you are worried about one of the symptoms:
- Practical cases: not abstract strategies, just practice!
- Trends: Pharmaceutical market inside out — invisible figures, indicators, trends and forecasts
- Actual: transformation of contact from off-line to on-line
- The future of Digital: how will the figure affect marketing and why should the pharmacy be online?
- “Uniqueness code” — positioning strategy and detachment from competitors
- Only TOP-speakers, recognized experts of the pharmaceutical market!
- 5+ interactive discussions — lots of opportunities and in just one day!
We are sure that we will cure your brand together.
Special conditions NETWORKING OPPORTUNITY for those who care about the health of the brand! Book a meeting with partners in one of the offices of our clinic.
For those who are engaged in prevention, not treatment, we have prepared special discounts. Pay attention to the various opportunities for participation based on the diagnosis your brand has been given!
We wish you health and longevity!
Event History 2017
infor-media Russia will be glad to see you at VIII Practical Conference “Promotion strategies of pharmaceutical products and brands 2017”, which will take place in Soglasie Hall, Moscow, 10 April 2017.
Why to take part?
Practical experience of international and Russian pharm companies
Choice what you want: choose the most interesting topics for you!
6+ workshops. Just necessary practice for work!
Interactive format — variety of opportunities!
DISCUSSION: "What makes the Pharma industry to strengthen its reputation among the population?"
Questions for discussion:
- Social responsibility of Pharma — a myth or true value.
- Social irresponsibility Pharma — exception or rule
- How pharmaceutical companies should improve the availability of drugs?
- Whether the prices of medicines in retail to decline and when?
- 7 effective practices of neuromarketing implementation
- theorem of the effectiveness of the promotion of medicines through the pharmacy network in the face of rising prices for TV advertising
- PRACTICUM LAB! Multichannel marketing, examples of the success
- KPIs of the effective communication
- PSYCHOLOGY: The cobwebs of professional communication on the pharmaceutical market: errors, methods of wording and the psychology of perception by the target audience
- PRACTICAL PANEL. 911! Unconventional methods of promotion of medicines: how to get the most in the fall?
- INSTRUMENTARIUM. Digital marketing
A bit more:
Workshop: The cobwebs of professional communication on the pharmaceutical market: errors, methods of wording and the psychology of perception by the target audience
- How does the commercial staff of pharmaceutical companies operate by existing key messages?
- The reasons for the low efficiency of communication in the segments of "pharmaceutical company — pharmacy chain", "pharmaceutical company — Market Access".
- The problems of internal communications: "merchants" vs "marketing".
- Methods of the exact wording of key messages.
- "Non-standard" tricks of "infecting" the key messages to their target audiences. "Mental viruses."
- Competence No. 1. Mandatory skills in communication of employees of different levels. Discussion: are there "magic" "drug"?
- Planning strategy of communication.
VLADISLAV UTENIN, business – coacher, general director, EMTWAY